Q.Why does my business need a chiller?

  This is not the most common question, but it is the most significant. 

Here are some key answers to that question:

 1.  It Chills everything 

In a retail store, staff can always answer “certainly” to the customer holding ANY bottle and asking “have you got one of these chilled?” Some chill brown and white goods, too.  This includes wine, vodka, beer, specialty liquors or anything you like to drink cold.

2.   It adds to profits 

The short wait for chilling is golden selling time, so a retailer should always have enticing displays near the chiller.  Exploited with some thoughtful planning, the stall can add $ thousands per year in extra profits!  Many owners have confirmed this statement. 

3.   It improves service and expands the wine list 

A restaurant can expand its wine list without limit.  Also, the out-dated ice-bucket service chills wine to tasteless frigidity before the meal’s end.  But a chiller permits the diner to select his wine temperature, and the temperature is maintained with an insulating napkin.  Far superior.

4.   It reduces energy cost 

The growing demand for electricity, plus the climate-based urgency to reduce carbon emissions, foretell large increases in the cost of electric energy.  Connecticut is already at 3 times the national average – 25¢ vs. 8¢ per kilowatt hour.  The tiny chiller sips up to 20 times less electricity than large glass-doored coolers.  Turned off at closing, the idling chiller uses only 36 kwh per month, costing at 8¢ only $2.88.  Further, it chills wine for 1/2¢ per bottle, or 50¢ per 100 bottles.  These numbers are nearly unbelievable, but they’re dead true.  A 2 or 4-door cooler’s operating cost is immensely higher, and it’s future electricity cost is going to cause choking, as it already does in Connecticut.  Prediction: chillers will be used to sell cold beer in the future as the operating cost of coolers becomes unaffordable.  



The Wine Well Chiller Co., Inc.

301 Brewster Road  Milford, CT 06460

Tel: 203-878-2465  Fax:  203-878-2466